Be clear about the result you want to produce. What do you want your audience to go away doing or thinking differently? If your words are aligned with that desire – it’s a winner!

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The Wisdom of Incremental Shifts

I am noticing a trend. My clients are being asked to produce more … more content, more results… in less and less time. My husband has an expression for this – drinking from a fire hose. Collectively we seem to be living in the interpretation of reality that says “in this world of exponential change […]